• onset
    Customized training
    That delivers results!
  • construction
    Do not look where you fell,
    but where you slipped
  • construction
    Vision. Integrity. Self-Knowledge.
    Empowerment. Communication.
    Competence
  • onset
    Customer service. Soft skills.
    Communication. Digital. Upselling.

    Presentation skills. Leadership. Teamwork. Innovation. Organizational change. Negotiation skills.

  • onset
    Think training is hard? Try losing.

Who? What? Where?


sps: affinity is a boutique strategic business consultancy based in Dubai, United Arab Emirates. Together, our four distinct divisions – sps:digital, sps:hotels, sps:training, and sps:pr – deliver a range of innovative services, from corporate communications to dynamic business development strategies, to high-profile corporate partners in the Middle East. We are committed to helping our clients realise their ambitions by making their goals our own.

Discover Our Four Business Boutiques


sps:digital specialises in developing cross-platform digital marketing strategies that help our clients remain at the cutting-edge of business.

sps:hotels (formerly Iconsulthotels) is a leading hotel management consultancy that provides its clients forward-looking business strategies, keeping them ahead of the market.

sps:training is a professional mentoring and skills enhancement specialist whose aim is to set new standards for corporate excellence in the Middle East.

sps:pr is a boutique public relations firm that develops slick communications strategies for clients who value the power of sophisticated brand marketing.

Meet Our Team


Testimonials & Feedback


We’re proud to have helped many satisfied clients in the past. Find out what they had to say about working with us.

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